Marcus O’Dair is a writer, consultant and executive coach who specialises in enterprise, innovation and the creative economy. As a writer, Marcus is the author of Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2019), written as researcher in residence at Digital Catapult. His previous book, Different Every Time (Serpent’s Tail 2014), is a biography of the British musician Robert Wyatt. A book of the week on BBC Radio 4, it was also shortlisted for the Penderyn prize. As a consultant, Marcus has delivered projects for clients including Music Managers Forum, IE Music, Linux Foundation, Red Bull Music Academy, European Jazz Network, Domino Records, Serious, Somethin’ Else, University of Brighton and Blockchain Research Institute. He has delivered training to music industry figures in West Asia, creative hub leaders from West Africa and cultural leaders from Mexico. He also developed an entrepreneurship e-learning platform for Microsoft and has written a number of industry-facing reports. As an executive coach, Marcus works with clients from MBA students to design and fashion entrepreneurs. He helps them both to manage creative projects and to do so in creative ways. He is particularly interested in balancing profit and purpose. Marcus is currently Associate Dean of Knowledge Exchange at University of the Arts London (UAL), consistently named the best university in the world for undergraduate art and design education. In this role he leads knowledge exchange for 200 academics, working with partners from the NHS to Nike via IBM, the British Council and the Institute of Coding. He has been awarded over a million pounds in funding for his own academic work. He is a Fellow of Enterprise Educators UK and a Senior Fellow of the Higher Education Academy. Marcus previously worked in music and media industries.